What Is 2017 Color Of The Year

Key Takeaway:

  • The Color of the Year is an annual concept that highlights an influential color in various industries, including fashion, home decor, and marketing.
  • The Color of the Year is chosen by Pantone based on a selection criteria that includes trends, culture, and social issues.
  • The 2017 Color of the Year, Greenery, is a nature-inspired color that symbolizes renewal, freshness, and growth.

Understanding the Color of the Year

Understanding The Color Of The Year  - What Is 2017 Color Of The Year,

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What is the Color of the Year?

How is it chosen? To understand, we’ve created a guide. It will introduce you to the concept. This guide has two sub-sections. One explains the meaning of this annual selection. The other tells how it’s arrived at.

What is the Color of the Year

The Color of the Year holds great significance in various industries, including fashion, home design, and marketing. It is a designated color that has been chosen to represent the cultural zeitgeist of a given year. The chosen color reflects the current social and economic climate and serves as an influential tool for designers and marketers to stay relevant with consumer trends. This annual tradition began in 2000 by Pantone, a leading authority on color standards, who selects the Color of the Year based on extensive research and analysis.

Each year brings new excitement as Pantone announces its newest Color of the Year. For 2017, Pantone announced “Greenery” as the color for this year; it is described as a bright yellow-green shade representing vitality and rejuvenation. This refreshing tone was deemed suitable after examining current global environmental concerns along with consumer demand for freshness and renewal.

It’s not just about fashion anymore; The Color of the Year has become ubiquitous across industries as a reference point for innovation and inspiration for designers all over the globe. Colors such as Radiant Orchid (2014) and Ultra Violet (2018) have significantly influenced product development across fashion runways to household items such as bedding sets, bath towels to wall paints – they have trickled down everywhere.

The concept dates back to ancient history when Egyptians revered specific colors in their artworks paintings or fabrics for symbolic meanings such as regality or mourning. Fast forward now, In contemporary society- top brands like Coca-Cola have iconic branding built upon a specific shade of red that has been used consistently over 130 years.

The Color of the Year isn’t chosen by a Magic 8 Ball, but it might as well be with the amount of unpredictability in the selection process.

How is the Color of the Year Chosen

The color of the year selection criteria is a crucial process that requires intense deliberation. The task involves several renowned experts in the design, fashion, and marketing industries. These experts evaluate current social, political, economic and design concepts to determine a color that reflects what people need at a particular time.

To ensure diversity and inclusivity, they consider skillful and insightful themes based on gender identity, religion, culture, politics, etc. The goal is to select a socially responsible hue that aligns with global consciousness standards.

Greenery: The perfect color for those who want to bring the outdoors in, without actually going outside.

The 2017 Color of the Year

The 2017 Color Of The Year  - What Is 2017 Color Of The Year,

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Discovering the perfect color to honor world-wide environmental efforts this year? Know what the 2017 Color of the Year is! To do this, look into three parts.

  1. “Announcing the Color of the Year for 2017” – that’s when the nature-inspired color is made public.
  2. “Describing the 2017 Color of the Year” which explains the color’s traits.
  3. And lastly, the “Significance of the 2017 Color of the Year” – that’s a brief explanation of its symbolic importance.

Announcing the Color of the Year for 2017

The much-awaited announcement of the 2017 color of the year has caught the attention of designers and industry experts worldwide. With an official revelation by Pantone Color Institute, the chosen color is set to influence not only fashion and design but also marketing and advertising strategies for brands globally. This year’s reveal undoubtedly a significant event in the industry and expected to create a buzz among design enthusiasts.

Pantone Color Institute unveiled their annual choice for 2017’s color of the year, marking another milestone in contemporary design. The announcement received widespread media coverage and excited anticipation from industry professionals alike; such announcements often set new trends across various sectors, from fashion to interior decor.

While previous years’ choices have varied between warm neutrals, brights, deep shades, this year’s selection is green-based shade known as Greenery; described as embodying our desire for revitalization and renewal amidst an increasing concern for environmental issues.

With its unveiling comes excitement anticipation of the resulting impact on fashion and design. Industry professionals are eager to observe how this year’s selected hue sparks cohesive brand strategies due to its practicality across target demographics.

Designers may incorporate Greenery into their collections with statement pieces in tops or bottoms over classic base colors like black or white. Meanwhile, Greenery’s symbolism of growth may suit home decor accessories like planters or throw pillows.

As consumers search for authentic connections with brands that resonate core values & beliefs with products that aim at making a positive impact on society/business ecosystems’ – it is crucial for marketers to be aware of trends impacting branding & communications when connecting with prospective customers & exiting clients alike. Understanding how influential color can be in creating immersive experiences or conveying messages will enable one’s brand stand out positively in consumer minds.

Don’t miss out on incorporating 2017’s color into your current branding strategies: stay up-to-date with trends forecast by leading industry professionals!

2017’s Color of the Year, Greenery, is like taking a walk through a freshly-cut lawn, but without the mosquitos.

Describing the 2017 Color of the Year

Defined as a color that symbolizes rejuvenation and revitalization, the 2017 Color of the Year is Greenery. This shade of bright yellow-green embodies freshness, nature, and a new beginning. Its characteristics include both warmth and coolness, making it versatile for various seasons and occasions. Greenery primarily represents growth and life, which are significant for a world that yearns for hope.

The 2017 Color of the Year radiates positivity and vitality that can energize individuals to reconnect with nature’s beauty. The hue also reflects modern-day concerns for sustainability, minimizing carbon footprint, and preserving natural habitats. It promotes eco-friendly living by reminding us of our connection with nature. Additionally, Greenery invokes the feeling of restoration and renewal into one’s life.

For designers this color can inspire an invigorating ambiance in home decor; for fashionistas, it may mean an emerald necklace or green scarf; for marketers it could manifest itself in eco-conscious products or advertisements promoting sustainability efforts.

As per Pantone (the source), “Greenery signals consumers to take a deep breath, oxygenate and reinvigorate” offering numerous potentials to drive varied industries towards an eco-friendly outlook. 2017’s color of the year has some serious significance, making it more than just a random shade on a paint swatch.

Significance of the 2017 Color of the Year

2017 Color of the Year holds great significance due to its ability to elicit emotions and associations, reflecting trends in design and fashion. The importance of this color lies in its cultural and global impact, as it signals a shift towards new perceptions. Symbolic of nature, growth, serenity and harmony.

The choice of 2017 Color of the Year is not arbitrary. It signifies a cultural shift towards environmental consciousness, affluence and strength individualism. This color’s symbolic connotations lend themselves to encouraging innovation, creativity, and energy for individuals wishing to make positive change in their lives.

It is interesting to note that this year’s selection marks a unique departure from previous years’ colors. While each hue holds distinct symbolic meaning, this year’s selection showcases a renewed focus on eco-friendly advances and long overdue sensitivity toward our planet.

According to Pantone Color Institute Vice President Laurie Pressman: “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape.” This bold color encourages us to look at everyday items with new eyes.

True fact: Each year since 2000 PANTONE has released an estimated figure of the economic impact of the Color of the Year on various industries including fashion, beauty products, home decor etc., attesting to its commercial relevance across multiple domains.

Get ready for a rainbow revolution as the Color of the Year takes over the fashion, home decor, and marketing industries with impact that can’t be tamed.

Impact of the Color of the Year

Impact Of The Color Of The Year  - What Is 2017 Color Of The Year,

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Analyze the newest colors to stay ahead of rivals. This is important to get the full effect of the Color of the Year. It affects numerous industries, such as the Fashion and Textile Industry, Home Decor and Design Industry, and Marketing and Advertising Industry.

Fashion and Textile Industry

In fashion and textile industry, the Color of the Year plays a crucial role in setting trends. The color impacts the choice of fabrics to be used by designers. It also influences the creation of new designs which include clothing, accessories and even footwear. The Color of the Year’s influence in fashion is so profound that it can make or break the success of a designer’s collection.

Designers create collections based on what they predict customers will like, but when a particular hue is designated as the Color of the Year, designers take that color into account while creating their collection. They ensure their designs match with this year’s trendy color which enables them to create collections according to the ongoing trend.

The 2017 Color of the Year has been instrumental in driving fashion. Greenery – freshest shade between yellow and green – is 2017's coveted shade and has seen its usage across various brands’ clothing lines. Designers are incorporating Greenery into their designs to keep up with customer demand for this year’s trending shade.

A Japanese clothing line Atelier & Repairs uses carefully chosen palette combinations featuring Greenery color influences as part of its Spring/Summer’17 Collection. Therefore, from haute couture to high street labels, we see an overall trend towards more eco-friendly colors like Greenery as ‘green‘ trends continue to be popular among the current generation’s consumers.

Spruce up your home decor and stay on-trend with the 2017 Color of the Year!

Home Decor and Design Industry

The design industry, encompassing home decor and interior design, is heavily influenced by the color of the year. The selected color often sets trends and inspires designers to create innovative products that cater to consumer demand. As such, when the 2017 Color of the Year was announced, it had a significant impact on the industry.

Designers began incorporating this shade into their home decor collections by creating accent pieces or statement items such as wallpaper or upholstery. The color also influenced the choice of materials used in furniture design or accessory manufacturing.

Beyond physical product development, the trend also translated into mood boards for home makeovers or new construction projects. The hue dictated choices of paint colors, textile patterns and even lighting schemes.

Furthermore, the color of the year also guides marketing campaigns executed by major brands in collaboration with smaller design studios or social media influencers who interpret trends for their followers.

Interestingly enough, while many attribute certain colors to certain seasons – pastels in spring – recent years have seen designers experiment with bold colors during times traditionally reserved for softer hues. This reflects an overall shift towards more personalized style choices that focus less on convention and more on individuality.

The only thing more important than branding in the marketing and advertising industry is the Color of the Year – it’s the ultimate tool to stay on trend.

Marketing and Advertising Industry

Marketing industry and advertising industry play a crucial role in the impact of the Color of the Year. The chosen color is often incorporated into branding campaigns to create a sense of relevance and timeliness. Through marketing efforts, consumers are exposed to the color, making it easily recognizable in associated products and services. The advertising industry uses the Color of the Year as inspiration for creative campaigns that evoke emotions and drive engagement. The impact on branding provides a unique opportunity for companies to stay relevant with changing consumer tastes, ultimately resulting in increased sales and brand loyalty.

Previous Colors of the Year are like exes; we keep looking back to see how they’ve impacted our lives in the present.

Previous Colors of the Year and Their Impact

Previous Colors Of The Year And Their Impact  - What Is 2017 Color Of The Year,

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Want to know how the past colors of the year have changed modern design and fashion? Read on! This section gives an overview of the impact of previous colors of the year. It looks at how they have impacted clothing, accessories, and home decor. Finally, it discusses the role of these colors in contemporary design and fashion.

Overview of Previous Colors of the Year

The history of previous colors of the year shows a significant impact on the design and fashion industry. The annual selection not only sets trends but also inspires creatives to integrate specific tones into their projects.

  • Each color has its unique significance and symbolism
  • One of the first colors selected for the title was Cerulean in 1999
  • Marsala, a warm red-brown, was awarded the honor in 2015
  • The Rose Quartz and Serenity duo was chosen as colors of the year in 2016
  • Greenery, symbolizing new beginnings and growth, was assigned for 2017’s trending hue.

In understanding the history of previous colors of the year, insight into past trends influencing contemporary designs is evident.

Pro Tip: By incorporating influential colors from past years into current work, designers can create multifaceted pieces that build upon existing cultural and artistic movements.

Previous Colors of the Year continue to influence contemporary design and fashion, proving that even colors have staying power in the world of trends.

Role of Previous Colors of the Year in Contemporary Design and Fashion

Previous Colors of the Year have played a critical role in contemporary design and fashion. They have influenced interior decor choices, clothing trends, and even branding strategies. The colors are selected based on societal trends and values, making them highly relevant. Advertisements and marketing campaigns often incorporate these trendy hues to maintain relevance, attracting customers who value staying in fashion.

The predecessor of the 2017 Color of the Year was a deep blue-green hue known as Serenity. This color had an impact on everything from wall paints to office supplies in 2016. It was popular among homeowners who were looking for calmness and peace within their homes.

To continue this trend, designers’ selected 2020’s previous color, Classic Blue, communicating dependability and consistency across industries such as fashion or interior decor by providing structure. By contrast, 2019’s Living Coral was all about happiness and cheerfulness since it incorporated bright hues that stood out in various sectors like beachwear.

Incorporating the previous year’s colors into your designs will attract consumers interested in staying current with yearly trends while building trust and recognition for brands that promote reliability. Understanding this impact allows designers to make informed decisions about which colors they choose for their creations.

Five Facts About the 2017 Color of the Year:

  • ✅ The 2017 color of the year is Greenery, a vibrant shade of green that symbolizes nature and new beginnings. (Source: Pantone)
  • ✅ Pantone chose Greenery as a response to the uncertainty and turmoil of the world, hoping to bring hope and a sense of revitalization. (Source: Pantone)
  • ✅ Greenery is a versatile color that can be paired with various shades, including neutrals, brights, and pastels. (Source: Elle Decor)
  • ✅ Many fashion and beauty brands incorporated Greenery into their collections after it was announced as the color of the year, including Balenciaga, Gucci, and Sephora. (Source: InStyle)
  • ✅ Greenery was also a popular choice for home decor in 2017, with designers incorporating the color into fabrics, wallpaper, and accessories. (Source: Architectural Digest)

FAQs about What Is 2017 Color Of The Year

What is the 2017 color of the year?

The 2017 color of the year, according to Pantone Color Institute, is “Greenery.”

What is Pantone Color Institute?

Pantone Color Institute is a corporation known for its color matching system, used widely in the printing and fashion industries. Pantone selects and announces the color of the year annually.

What does the 2017 Color of the Year, “Greenery,” represent?

The 2017 Color of the Year, “Greenery,” represents new beginnings, refreshment, and revitalization. It is also a nod to sustainability and environmental awareness.

What are some products or industries that may incorporate Greenery into their designs?

Greenery can be incorporated into fashion, interior design, graphic design, advertising, and other areas that rely on color aesthetics for their products. Some examples include clothing, accessories, home decor, branding, and marketing materials.

Has Greenery been used as a color of the year before 2017?

No, Greenery had never been chosen as the color of the year by Pantone prior to 2017.

Will Greenery continue to be relevant beyond 2017?

It is difficult to predict the longevity of any color trend or concept. However, Greenery’s connection to sustainability and environmentalism may ensure it remains a popular color choice for designers and consumers who prioritize eco-friendly practices.

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