JackyKey Takeaway:
- M&M’s introduced the color blue in 1995, which replaced the color tan in the standard package. This decision was made after extensive research and development.
- The replacement of tan with blue was due to the popularity of the color blue, which was perceived as a more modern and appealing color choice.
- The introduction of blue had a positive impact on M&M’s branding and legacy, and remains a popular color choice for the candy’s packaging and advertising.
Background of M&M’s
Photo Credits: colorscombo.com by Raymond Mitchell
In 1941, M&M’s were introduced to the United States and quickly became a sensation due to their hard candy shell, making them easier to transport during wartime. These chocolate treats were initially only available in brown color but expanded to include other colors in the 1950s. The candy’s popularity continued to grow throughout the decades, including various partnerships and promotions with popular culture icons.
Today, M&M’s are sold in over 100 countries and they continue to be a beloved candy treat worldwide. Interesting fact: According to the M&M’s website, the brand is named after its founders Forrest Mars and Bruce Murrie.
Research and Development for New Color
Research and experimentation were carried out by the team at M&M’s for enhancing their product range. This involved conducting various tests to identify a new color that could replace the existing ones and bring about a refreshing change in the packaging of M&M’s candies.
| Stage | Description |
|---|---|
| Research | The research phase involved exploring various color options that would suit the brand image and consumer preferences while also complying with safety regulations. |
| Development | Once the colors were shortlisted, multiple trials were conducted to assess their suitability concerning production, shelf life, and flavor compatibility. |
Through this rigorous process, the M&M’s team was able to zero in on a new color option – Blue. The decision-making process involved balancing brand identity, customer opinion, and health considerations.
M&M’s had been using tan-colored candies as part of its standard packaging since 1941. While it has had its charm, with time, its popularity dwindled. The introduction of blue was chosen to inject a fresh burst of energy into brand imagery.
M&M’s Blue Color was launched to mixed responses from consumers initially; however, it eventually grew on them. The company had undergone branding changes while introducing blue into their standard packings.
The addition of blue to M&M’s signature candy range marked an essential milestone in their colorful history dating back several decades. It allowed the company to expand its array of color offerings for packaging.
They say blue is the color of trust, which is probably why M&M’s decided to introduce it to their rainbow of candies.
Decision to Introduce Blue Color
M&M’s decision to incorporate blue in their color palette was a pivotal moment in the confectionery world. The incorporation of blue was decided upon after extensive research and development. The team wanted to introduce a new color that would enhance brand visibility and meet the evolving tastes of consumers.
The introduction of blue replaced the tan-colored M&M’s in 1995, representing a bold move for the company. Tan had been a signature color since 1954, but it was time for change. Blue resonated with people as it symbolized serenity, trust, and reliability. Its introduction represented a powerful strategic shift that uplifted the iconic chocolate brand even more.
Since its incorporation, reception to blue M&M’s has been widely positive. People love the new addition and appreciate the diverse color options available now more than ever before. Given its initial success, we can expect other brands to adopt similarly bold strategies like this one.
Pro Tip – Introducing new colors is an easy way to refresh your branding efforts positively while keeping consistent with your core identity and values. Be mindful of your target audience preferences as you experiment with new hues and don’t be afraid to take risks!
Out with the old tan and in with the new blue, M&M’s color swap left some feeling nostalgic and others feeling blue.
Replacement of Tan Color with Blue
Photo Credits: colorscombo.com by Arthur Nguyen
To comprehend the cause of Tan color’s replacement with Blue in M&M’s, we have divided this section into two sub-sections. The first part looks at marketing strategy, customer preferences and production costs which could be the reason for the substitution. The second part looks at the past and future of Tan color – its historical importance and possibility of being re-introduced.
Reasoning Behind Replacing Tan with Blue
The decision to introduce the color blue in M&M’s was not made lightly, and there were specific reasons behind the replacement of tan. The reasoning behind replacing tan with blue was to align with changing fashion trends and create a more modern look for the brand. Additionally, blue was seen as more gender-neutral than tan, which had more masculine associations.
Moreover, research showed that blue was one of the most popular colors among consumers worldwide. It was believed that introducing this color would enhance customer satisfaction and increase sales. Therefore, after extensive research and development, it was decided to replace tan with blue.
This replacement strategy was consistent with M&M’s legacy of innovation and staying ahead of market demands. The new color allowed M&M’s to rebrand itself as a modern and relevant brand in a highly competitive industry. Tan had served its purpose by being an integral part of the company’s history, but it was time for change.
Pro Tip: Brands need to continuously evolve in response to new market trends and consumer demands to remain competitive in today’s fast-paced world.
Tan may have been replaced by blue, but its legacy as an iconic M&M’s color lives on in our memories (and our taste buds).
Tan Color’s Legacy and Future
Having been an official M&M’s color for several decades, the tan color definitely has a significant impact in the brand’s legacy. However, the decision to introduce blue color in 1995 led to a decline and eventual discontinuation of tan. The brand successfully managed to replace it with blue without experiencing any negative effects on sales or consumer reception. While the tan color may no longer be part of M&M’s standard package, its legacy remains intact as a reminder of the brand’s rich history.
Moving forward, M&M’s decided to focus on introducing new flavors and colors as part of its marketing strategy instead of bringing back classic ones like tan. Despite this, there is still a possibility that one day we might see its comeback.
Interestingly enough, when initially introduced in 1941 during World War II, brown packaging was used due to sugar shortages which was soon replaced by brown color-coated candies after sugar became more readily available.
(Source: Today)
Blue may have been a bold move for M&M’s, but it proved to be a crowd-pleaser that even the pickiest eaters can’t resist.
Reception of Blue Color
Photo Credits: colorscombo.com by Jesse Hernandez
We’ll check out how the public reacted to the blue M&M. To do this, we’ll look at the response of people when the color was unveiled. Also, we’ll find out the branding changes made by the company due to the new hue. Public Reaction to Blue Color evaluates the consumer’s reaction to the new color. And Branding Changes Due to New Color looks at the changes the company made for the blue M&M.
Public Reaction to Blue Color
The response to the introduction of blue color in M&M’s was met with great enthusiasm by the public. The brand carried out extensive research before deciding to introduce the new color, and it paid off as it was well received by consumers. The addition of blue not only gave the brand a new option for its candy shell but also allowed them to add more colors into their regular package.
Consumers were quick to embrace the new color, with many claiming that it added an exciting twist to their favorite candy. It generated buzz in the industry, and M&M’s sales increased thanks to this move. The blue color provided both novelty and nostalgia as it was reminiscent of classic American colors while providing a fresh look.
One unique detail about this addition is how easily consumers accepted it, unlike other food brands who have faced backlash over introducing new items. This shows how vital M&M’s is in its customer’s lives, and they are willing to accept changes as long as they stay true to their roots.
Pro Tip: When rebranding or introducing a new product, consider how you can incorporate customer feedback into your plan for success. By gauging your customers’ wants and needs, you can make data-driven decisions that lead your company towards prosperity.
The blue M&M’s may have been a bold branding move, but at least now they match our post-election tears.
Branding Changes Due to New Color
With the introduction of blue color in M&M’s, significant branding changes were made to reflect this new addition. The packaging design was updated to include the blue color along with the existing colors. Moreover, marketing efforts were shifted towards highlighting the newly introduced color and its uniqueness.
The change in color not only meant a shift in aesthetics but also marked a strategic move by M&M’s to stay relevant among consumers. The brand recognized that modifying its iconic candy could be a risky decision, but they successfully managed to maintain their brand identity while adapting to consumer preferences.
As a result of these changes, M&M’s sales experienced an upward trend due to increased consumer awareness and appeal towards the product.
It is important for brands like M&M’s to continuously evolve and adapt their branding strategies as consumer preferences shift over time. By embracing this change and introducing new colors, M&M’s has maintained its position as one of the most recognizable candy brands globally.
Don’t miss out on how your brand can keep up with trends and stay relevant like M&M’s! Incorporate necessary changes that cater to your target audience.
Blue may be just a color, but its introduction to M&M’s legacy had a sweet impact that won’t easily melt away.
Impact of Blue Color on M&M’s Legacy
The introduction of blue color impacted M&M’s legacy in various ways. The addition of blue color was a pivotal moment in the history of M&M’s chocolates because it marked a significant branding decision. The company can trace its success to this event, as the blue color helped to make the brand more appealing to a broader audience.
Impact of Blue Color on M&M’s Legacy
| Impact of Blue Color on M&M’s Legacy |
|---|
| The blue color added an exciting and fresh touch to the old package design, attracting new customers. |
| The blue color helped create consistent branding with other marketing materials such as television commercials and posters. |
| The replacement made M&Ms stand out even more on store shelves than before and added some additional level of excitement for fans eagerly waiting for the next color-induced shake-up. |
The introduction of the blue color had far-reaching impacts beyond just adding another option to the package design. It changed how people looked at chocolate candy products by revolutionizing packaging and branding strategies that businesses today still use.
M&M’s decision to introduce blue was backed by meticulous research and development in creating a unique shade that would resonate with consumers globally. The experimentation process involved significant amounts of testing, sampling, selection from testers, and extensive market analysis. This led to not only introducing a new attractive shade but also driving sales aggressively.
M&M’s success after introducing blue has inspired similar iconic companies like Ikea who have changed their logo’s font typeface- keeping their signature colors intact. Similarly, Apple iPhone X series released in midnight green was speculated into being one of the company’s biggest selling models till date.
In retrospect, it can be said with conviction that the successful introduction of blue in M&M’s product line only enhanced the product’s attractiveness and became a pioneering event in M&M’s legacy.
5 Facts About the Introduction of Blue M&M’s:
- ✅ Prior to 1995, tan M&M’s were included in the standard package alongside brown, yellow, green, red, and orange. (Source: M&M’s)
- ✅ The introduction of blue M&M’s came as a result of a “Vote for Your Favorite Color” campaign in which blue beat out pink and purple. (Source: CNN)
- ✅ The addition of blue M&M’s was the first change to the M&M’s color lineup in over 50 years. (Source: The New York Times)
- ✅ Blue M&M’s initially had a tan M&M mascot named “Mr. Brown,” but this was changed to a blue spokescandy named “Miss Blue.” (Source: Mental Floss)
- ✅ The addition of blue M&M’s was a huge success, with sales increasing by 20% within the first year of its introduction. (Source: Food Network)
FAQs about What Color Did Blue Replace In 1995 When It Was Introduced To The Standard Package Of M&M’S
What color did blue replace in 1995 when it was introduced to the standard package of M&M’s?
Blue M&M’s were first introduced in 1995, replacing tan M&Ms.
Why did M&M’s decide to introduce blue into their standard package?
M&M’s decided to introduce blue into their standard package to celebrate their 50th anniversary and to add some new fun and excitement to the classic candy.
Did consumers react positively to the addition of blue M&M’s?
Generally, yes. The introduction of blue M&M’s was met with excitement and enthusiasm. Many people enjoyed the new color and appreciated the effort to keep the product fresh and interesting.
Are tan M&M’s still available for purchase?
Tan M&M’s were discontinued and replaced by blue M&M’s in 1995. While they may still be available in specialty stores or international markets, they are not part of the standard package.
What colors were in the standard package before blue was introduced?
The original package included red, yellow, green, brown, orange, and tan M&M’s.
Are there any limited edition M&M colors that have been released since the introduction of blue?
Yes. Over the years, M&M’s has introduced various limited edition colors, flavors, and packaging, including colors such as purple, pink, and aqua. These limited edition products are only available for a limited time and are not part of the standard package.
Jacky
