What Is The Most Common Car Color

Key Takeaway:

  • White, black, and silver are the most common car colors: According to industry statistics, these three colors make up a majority of car exteriors on the road today. Other popular car colors include gray, red, blue, brown, beige, and green.
  • Personal preference, climate, and safety are factors that influence car color choice: Car owners may choose a color based on their personal taste or cultural values, but other factors like climate and safety considerations may also come into play. For example, lighter colors may be more suitable in hotter climates due to their heat-reflecting properties, and bright colors may be more visible on the road for safety purposes.
  • Car color trends and technology advancements can impact color preferences: As technology evolves and new materials and finishes become available, car colors may shift in popularity. Additionally, car manufacturers may use color to differentiate their brand and appeal to specific demographics or regions.

The Most Common Car Colors

The Most Common Car Colors  - What Is The Most Common Car Color,

Photo Credits: colorscombo.com by David Thomas

To discover the commonest car colors and their meanings, explore White, Black, Silver, Gray, Red, Blue, Brown, Beige, Green, and other popular colors. In this article, we have separated each hue with unique keywords that provide an insight into car color trends, effects, meanings, symbolism, and even safety and climate.


The most chosen car paint color of the modern era is referenced as a neutral and versatile tone. Car owners widely prefer to opt for this color as it accentuates their vehicle’s style and offers a modern appeal. White is not limited in its range as it can be paired with either traditional or contemporary hues, making it a popular option.

With the rise in demand for white matte car colors, car manufacturers are dictating changing car color trends that cater to individuals’ needs. The popularity of The Great Resignation has been linked to an increase in requests for a more customized look with unique colors such as midnight blue, rose gold, bronze, or sage green.

What sets white apart from other contemporary hues is how it transforms under different lighting conditions that bring out an elegant and sleek feel in direct sunlight while having an iridescent undertone during nighttime driving.

Car color options are open to interpretation based on factors like location and personal preference. However, when it comes to versatility and longevity with regard to resale value, white remains the go-to choice even after years have passed since its debut.

In the past decade, pearl white was introduced by Nissan S15 as a variation that was put into mass production due to popular demand. Toyota’s latest Camry also sports ‘Wind Chill Pearl’, which highlights the color trend held by numerous drivers worldwide.

From sleek and shiny metallics to customizable glossy finishes, black is the perfect canvas for expressing your individuality through car color.


Black is a highly sought-after car color, thanks to its timeless appeal. It is commonly preferred by many due to its ability to create a sleek and sophisticated look. As one of the most practical colors available, black also helps mask dirt and imperfections that can accumulate over time.

The appeal of black cars lies in their versatility. Black cars can be metallic or glossy, offering a subtle yet refined finish to any vehicle. They also work well with car color customization options such as racing stripes or contrasting rims and wheels that add additional style points.

Unique details about black cars include their high demand among luxury brands such as Mercedes-Benz and BMW. According to studies, black is even more popular than white when it comes to luxury vehicles due to the perception of elegance and exclusivity that it exudes.

For those considering purchasing a black car, some suggestions include investing in high-quality waxing and polishing products to maintain the shine and protect the paint from scratches. It’s important to remember, however, that black cars do require regular upkeep in order to maintain their distinctive appearance.

Factors such as personal preference, climate, and brand image all play a crucial role in the decision-making process for car color choices. However, with its timeless appeal and versatility, it’s no wonder why black remains a popular choice for car owners today.

Silver cars may be associated with sophistication and practicality, but let’s be real, it’s just another way to hide dirt and scratches.


Car Color Symbolism – Silver cars are known to symbolize innovation, modern technology and sophistication. When compared to other car colors, silver is often seen as a less flashy option while still exuding confidence and elegance. It also has the added benefit of being easy to keep clean, which can appeal to many car owners. In terms of resale value, silver is a popular choice among buyers due to its neutral appearance that can appeal to a wider range of potential buyers.

Car Color Perceptions – While some may see silver as a relatively plain color choice, it can also be perceived as sleek and futuristic, which can lend an air of luxury or high-end design depending on the make and model of the vehicle. Overall, it can be a versatile and practical option for those looking for a stylish yet understated look.

Pro Tip – If you’re considering a silver car but want to add some personality or flair, consider customizing your rims or adding decals for added visual interest without taking away from the sleek look of the silver exterior.

A gray car may not be the most exciting choice, but it’s a safe bet for those who value practicality over pizzazz.


The Neutral Choice – Gray

Gray, a neutral and classic color, ranks fourth in popularity for car color choices. It exudes elegance and sophistication on luxury vehicles while giving sporty cars a fierce edge. As a timeless color, it is suited for all kinds of cars, from sedans to trucks.

Car Color Effects

Studies show that when people choose gray as their car color, they do so to blend in with traffic or stay unnoticed. This highlights the practicality side of choosing gray. The neutrality also makes it easier to match with interior colors.

Car Color Branding

Companies like Mercedes-Benz use shades of gray extensively in their branding image, creating an upscale look for their vehicles by using this dependable shade.

Car Resale Value and Color

When it comes to resale value, gray cars tend to hold onto their value better due to its universal appeal. It gives potential buyers a feeling of reliability which influences their decision-making process positively.

Car Color Psychology for Resale

As opposed to the emotional attachment some have with brightly colored cars, those who opt for gray prioritize functionality rather than emotions in their vehicle purchasing decision. However, as mentioned before, the branding surrounding the car types can shift how someone views certain shades of gray.

Historically speaking about gray cars’ past struggles with sales is not as applicable presently since it has become increasingly popular among car buyers. Its reputation is now thriving due to versatility and brand appeal.

“Red cars may not actually be faster, but they definitely stand out in snowy climates and make it easier for firefighters to find you when you crash.”


The rich hue of crimson tones gives cars an eye-catching pop of color that can be seen from a distance. Red is one of the most popular car colors chosen by buyers across the world. According to industry experts, red cars account for nearly 10% of all cars sold globally.

Red is associated with passion and excitement, which makes it a popular choice among sports car enthusiasts. It also has an impact on how other drivers perceive the vehicle’s driver as being assertive and bold.

Additionally, car color impacts safety. Studies have shown that red cars get into accidents less often than other colored vehicles due to their visibility on the road.

Pro Tip: It’s important to consider climate and temperature when choosing a car color. Those who live in hot regions may want to avoid darker colors such as black or navy blue since they tend to absorb more heat from the sun, while lighter colors like white and silver reflect sunlight and keep interiors cooler.

Blue cars – perfect for both introverts and extroverts who want to blend in with the ocean or stand out in their conservative office park.


Blue-Cars having blue as their exterior color have always been a favorite among buyers. This color is known for its calming effect, and it has the power to inspire trust and loyalty in individuals. The shade of blue may vary, but it remains an evergreen trendsetter in the automobile industry.

Blue cars appeal to a diverse group of people regardless of age or gender. People who favor blue are perceived as confident and trustworthy. Generally, individuals with an affinity for conservative styles prefer blue cars. It is no wonder why navy blue appears frequently on sedans and executive vehicles.

Car colors also play an essential role in demographics as they cater to different lifestyles and personalities. Surveys suggest that individuals favoring outdoor activities lean towards choosing this hue over others. Given that blues are commonly found in nature due to bodies of water such as lakes and oceans sporting shades of this color.

If you desire a vehicle that stands out while on the road, consider choosing brighter shades like baby blue or sky blue that create a perfect blend with your personality traits.

When selecting the right car color, think about how it reflects your day-to-day lifestyle and objectives with respect to car style and utility. Ultimately, choosing a car color is an expressive choice based on personal preferences influenced by factors such as lifestyle, personality traits, demographics like age groups or gender identities, etc.

If brown and beige cars could talk, they’d say they’re just misunderstood expressions of individuality in a world of gray and black conformity.

Brown and Beige

Earthly shades like brown and beige are among the popular car colors, reflecting the preference for subtler tones. These understated colors are often paired with muted interiors that lend a more relaxed feel.

These hues have always illustrated car color and expression, conveying individuality through our choices. Car color and cultural preferences influence these choices. Cars in unique colors of this family may look similar to one another, making it challenging to differentiate them at times.

Did you know that car companies experimented with providing brighter colored cars during the 1950s and 60s? However, the novelty soon faded due to decreased demand as buyers returned to more subdued colors such as browns, greys, and whites.

Green cars may be a rarity on the road, but they’re the perfect choice for drivers who want to stand out like a lime in a sea of lemons.


Over the years, green has become a rare car color choice. However, some drivers still opt for unusual car colors like olive green and forest green to stand out and showcase individuality. Quirky car colors like lime green or neon green can also catch the eye of potential buyers. This choice might inspire designers to explore various shades of greens in their future designs.

Pro Tip: If you’re looking for a unique car color, don’t shy away from exploring different shades of green as they offer vast opportunities for personalization and design inspiration.

Add some color to your commute with these popular and eye-catching shades that are sure to turn heads on the road.

Other Popular Colors

Bold, bright and pastel car colors are also popular choices for car buyers. Classic car colors like cream, navy blue and burgundy evoke a vintage look. Car color mixtures are becoming increasingly popular where two or more colors are blended together to create unique shades. Car manufacturers are offering an extensive range of car color combinations to attract diverse audiences.

When it comes to car color preference, it’s not just about personal taste, but also about the psychology and trends that shape our choices.

Factors That Influence Car Color Choice

Factors That Influence Car Color Choice  - What Is The Most Common Car Color,

Photo Credits: colorscombo.com by Edward Campbell

Why do people opt for one car color over another? To answer this, one must look at multiple factors. Therefore, we present the article – “What is the most common car color?” It has a section on ‘Factors that Influence Car Color Choice’. This section comprises subsections that consider personal preference, resale value, climate, safety worries and brand image. Each subsection evaluates how car color psychology and trends shape these factors.

Personal Preference

Car color selection is based on an individual’s choice and personal preference. It reflects their personality and style. The brand, design, functionality, and aesthetic appeal of the car depend on the color chosen. Car color significance extends beyond aesthetics to cultural values and heritage.

Color and traditional values hold particular significance in different cultures around the world. For instance, in Japan, black cars represent power and prestige; red cars symbolize happiness, energy, and good luck, while white represents purity. In India, white is considered unlucky as it is associated with funerals; instead, more attention is given to bright colors such as orange or gold.

Studies have shown that car color also affects resale value. For example, silver-colored cars have a higher resale value than brightly colored vehicles because they are less likely to show dirt or scratches. Additionally, climate plays a role in selecting car colors since darker colors tend to attract heat while lighter shades reflect heat.

Lastly, car manufacturers choose specific colors that align with their brand image and target audience. Luxury car brands like BMW offer certain exclusive paint options that suit their high-end market segment.

Choose the right car color and you’ll be seeing green when it comes time to sell.

Resale Value

For car buyers, car color isn’t just about personal preference; it also plays a role in the resale value of the vehicle. Research shows that certain colors can positively or negatively impact the resale value of a car. This is because certain colors are more popular than others, and therefore have a higher demand in the used car market.

Car color psychology for resale suggests that neutral colors like white, black, silver and gray tend to retain their value better than bolder colors like red, blue and green. This is because neutral colors are considered more timeless and appeal to a wider range of buyers. Additionally, bright or unusual colors may turn off potential buyers who are looking for something more traditional.

However, there are exceptions to this rule. For example, luxury cars often come in bolder colors as they cater to a specific audience who wants something unique. In this case, the rarity of the color may actually increase its resale value.

According to Kelley Blue Book, white is currently the most popular car color among Americans. It’s followed closely by black and silver, which also tend to have good resale values due to their neutral tones.
(Source: https://www.kbb.com/car-advice/articles/how-car-color-affects-resale-value/)

Choosing the wrong car color in hot climates can turn your ride into a mobile sauna, or into a target for traffic cops!


The impact of the environment on car color choice is significant. The climate in which a car will be used plays a crucial role in deciding the color of the vehicle.

When choosing a car color, one needs to consider how it will affect fuel efficiency and temperature control inside the vehicle. For example, darker colors absorb more heat than lighter ones and make the interior hotter. Lighter colors reflect heat and keep the car cooler, making them ideal for warmer climates.

Moreover, there are traffic laws that prohibit driving cars with certain colors during certain times of the year or in particular regions due to safety concerns related to visibility in specific weather conditions, such as fog, snow, or rain.

It’s interesting to note that some car manufacturers target regions with colder climates by offering a unique range of paint colors that complement the winter surroundings like whites and blues.

Choose a bright car color, so other drivers can see you coming…and get out of the way.


Car color and safety are interrelated as certain colors can affect visibility and thus, increase the risk of accidents. Brightly colored cars like red and yellow are more visible, but they might also be associated with more aggressive driving. Similarly, dark-colored vehicles like black or blue can be difficult to see in low light conditions. Additionally, car color affects the temperature inside the vehicle, which could lead to discomfort and distraction for the driver.

On the other hand, some studies suggest that lighter colors like white or silver could reduce the risk of accidents as they reflect more light than darker ones. The high contrast between white cars and their surroundings also makes them easier to spot on the road. Furthermore, certain colors like green or brown might blend into nature or other background landscapes which can pose a danger to drivers.

It is important to note that there is no direct correlation between car color and safety. The color alone cannot determine how safe a vehicle is but it can play a small role in visibility and perception on the road.

According to an article published by Forbes Magazine in 2020, black was found to be one of the most dangerous car colors due to its low visibility at night and higher chance of being involved in accidents compared to other popular shades.

Your car’s color says a lot about you, from your brand loyalty to your social status and environmental impact.

Brand Image

The association between car color and brand identity is crucial in choosing a vehicle. The color of a car affects the perception of its brand image. Car manufacturers leverage this relationship by selecting specific colors to represent their brand identity.

Car color has a significant influence on social status, and some people might opt for a particular colored model to align with their perceived social status or indicate that they belong to a certain group or culture.

Environmental factors such as geography, climate, and location are also crucial in determining a car’s color choice. As an example, people living in hot regions tend to choose lighter colors like white because darker hues absorb and retain more heat than lighter colors.

In the past, Black cars were the obvious choice for prestigious branding while providing dramatic results from photo shoots and promotions; however, over time personal preferences took over leading White cars to become the global trend it has become now.

Five Facts About the Most Common Car Color:

  • ✅ The most common car color is white, making up 23% of all cars on the road. (Source: Axalta Global Automotive Color Popularity Report)
  • ✅ Black and silver tie for second place at 15% each. (Source: Axalta Global Automotive Color Popularity Report)
  • ✅ Basic colors like white, black, gray, and silver make up 75% of all vehicles sold in North America. (Source: PPG Industries)
  • ✅ Different regions of the world have varying preferences for car colors, with North America favoring neutrals and Asia preferring brighter colors like red. (Source: BASF Automotive Refinish)
  • ✅ White cars are popular due to their association with cleanliness, safety, and availability. (Source: The Drive)

FAQs about What Is The Most Common Car Color

What is the most common car color?

The most common car color is white.

What other colors are popular for cars?

Other popular car colors include black, silver, gray, and red.

Why is white the most common car color?

White is a popular car color because it is neutral, it reflects sunlight, and it does not show dirt as easily as darker colors.

Are car color preferences different in different countries?

Yes, car color preferences vary by region and culture. For example, in North America, white is the most popular color, while in Europe, black is the most popular.

Do different car manufacturers have different popular colors?

Yes, different car manufacturers tend to have different popular colors for their models. For example, Toyota cars are often seen in white, while Mercedes-Benz cars are often silver or black.

How does car color affect resale value?

Car color can affect resale value, with popular colors such as white and black holding their value better than less common colors such as green or orange.

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